Marketing Analysis of Jambi MSMEs Its Influence on the Green Economy in Digital Marketing

Abstract

The advancement of digital technology has an impact on the development of MSME businesses. Currently, more and more MSMEs care about sustainability by emphasizing their environmentally friendly products. MSMEs are one solution to encourage the acceleration of the green economy. The use of environmentally friendly products can help reduce negative impacts on the environment and climate, while digital businesses can help accelerate the growth of MSMEs by expanding market reach. The problem that has emerged today is that there are still few MSMEs that utilize technology optimally in the product promotion process and open up new opportunities for MSMEs in Jambi in their marketing. First, MSMEs are able to differentiate themselves from competitors by offering environmentally friendly products and services. In an increasingly competitive market, MSMEs that implement green economic practices have a competitive advantage. Second, the public is increasingly aware of the importance of supporting environmentally responsible businesses. By implementing a green economy, MSMEs can improve their brand image as companies that care about the environment. Third, consumers are increasingly inclined to choose environmentally friendly products and services. By implementing green economic practices, MSMEs in Jambi can attract consumers who care about the environment and have a tendency to choose sustainable products.